The Rise of Pinkmas
A bold collision of elegance, nightlife, music, culture, and immersive Christmas experiences unlike anything London had seen before.
christmas in Vegas
But before Pinkmas officially arrived, there was Christmas in Vegas.
A Christmas party with a twist.
Vegas themed décor
Magicians moving through the crowd.
Roulette tables.
Raffles
Prizes.
Entertainment around every corner.
It was bold, playful, immersive, and unlike the typical Christmas events happening across London at the time.
But while Christmas in Vegas was successful, it also sparked another idea
What if Christmas could become an experience in itself?
Not just festive.
Not just another end of year party. A world.
And so, in 2025, Pinkmas was born.
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Two Worlds Collide
Pinkmas became the meeting point between two completely different energies.
The elegance, aesthetics, and immersive “pretty” world of Olympia.
And the wild, unapologetic, high energy atmosphere of Love Sewo, the powerhouse brand that helped reintroduce Bouyon music into the London scene while opening the doors for wider Caribbean sounds and culture to flourish within a new generation of events.
Together, the collaboration created something neither brand had done before.
Olympia brought the polish
Love Sewo brought the madness moving through the crowd.
Pinkmas became the perfect collision of both.
And unlike Olympia, Pinkmas intentionally broke one of the long standing rules of the brand.
It was not 25+.
For the first time, the doors opened wider to create a more inclusive, energetic, cross generational celebration while still maintaining the atmosphere, creativity, and production quality both brands had become known for.
Christmas Reimagined
Pinkmas was never designed to feel traditional.
It was designed to feel unforgettable.
A pink Christmas gala where décor, music, fashion, lighting, entertainment, and energy all come together to create an experience that feels playful, immersive, expressive, and completely over the top in the best possible way
Pink became more than a colour. It became the identity of the experience
From themed installations and statement décor, to interactive moments, coordinated aesthetics, and high energy performances, Pinkmas transformed the end of the year into something vibrant, unexpected, and completely its own.
Not just Christmas. Christmas reimagined.
The Evolution Continues
What started as a one off festive concept quickly became another major part of the growing Olympia universe.
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A reminder that evolution has always been part of the journey.
Every few years, the vision expands
The creativity shifts.
The experiences grow.
And Pinkmas became proof that sometimes the best ideas come from taking two completely different worlds and allowing them to collide.
Pretty meets Krazy.
And somehow, it works perfectly